Trained Podcast
Nike
AnalogFolk Creative & Production Lead
Greatness isn't born, it's trained.
Created and launched season one of Nike's first podcast. We crafted and executed the purpose, vision, and structure of the show. It went on to run for 118 episodes.
Nike's Sport Research Lab had spent decades learning how bodies actually work. Almost none of it ever left the building.
The Insight
The training community doesn’t need hype. They need the stories to motivate, sources to trust, and the research to back it up. And Nike was sitting on it.
The Work
Long-form conversations across movement, mindset, recovery, nutrition and sleep. Hosted by Ryan Flaherty, Nike's Senior Director of Performance. Season one brought the NSRL's Brett Kirby on Breaking2, Headspace’s Andy Puddicombe, Arianna Huffington, Angela Duckworth, Shalane Flanagan, and Mat Fraser. Made in tight partnership with Pineapple Street Media.
The Impact
A million downloads on the first season. #1 in Health & Fitness on iTunes. Webby, Best Branded Podcast.
Sample Episode
